FACT SHEET   BLONDORPLEX Our new most advanced lightener for clean and clear blondes. with Plex Technology for up to 97 % less hair breakage* Up to 9 levels of lift Anti-brass technology For resistant and hard to lighten hair Vegan...

FREEHAND CLAY ADDITIVE Kaolin based additive created to thicken OSMO IKON® bleach. 200g HOW IT WORKS A Kaolin Clay based additive designed to thicken any OSMO IKON® bleach formula for a creamy 'stay in place' texture. The perfect...

POWER LIFT BLEACH WHITE Vegan friendly, dust-free white bleach to use for lightening and full head bleaching. 500g HOW IT WORKS Available in white or blue, Power Lift Bleach is easy to mix and simple to apply. Suitable for lightening and full...

POWER LIFT BLEACH BLUE Vegan friendly, dust-free blue bleach to use for lightening and full head bleaching. 500g HOW IT WORKS Available in white or blue, Power Lift Bleach is easy to mix and simple to apply. Suitable for lightening and full head...

Bond Enforcing Premium Lightener 9+ lightens up to 9 levels, enforces bonds within the hair fiber and provides advanced neutralization and improved hair care when used with the BLONDME Premium Developer. What it Does? Maximum lift for all hair...

Now you can create creative free-hand blonde looks easier, faster and more efficient than ever before. The 1st clay-based lightener with integrated bond enforcing technology that spreads easily and provides utmost precision with a unique solid...

New and improved Oxycur Platin! Powerful lifting performance with up to 9+ levels of lift. With Integrated BondPro+ technology to respect the hair structure. Anti-yellow system for the clearest and most even results. Up to 21% faster processing...

Go blonder than ever before with Blond Studio 9! Delivers up to 9 levels of lift and optimal neutralization, helping you to achieve up to 9 levels quicker with lower volume developers Enriched with Olicare Complex™ to improve the cosmeticity of...

Dust-free, ammonia-free bleaching powder which achieves silky Blonde tones with a lightening of up to 7 levels of lift. Fragrance free.

Dust free dusting powder enriched with Plex (Polyamino Sugar Condensate), lightens up to 10 tones with a high protective power. BENEFITS AND ADVANTAGES Lightening up to 10 tones Formula with Plex (Polyamino sugar condensate) Silver color for a...

Lightening cream ideal for full-head bleaching and re-growth touch-up. Enriched with beeswax for added moisture and protection. Lifts up to 6 levels. Ideal also for all other lightening services. PRODUCT IDEAL FOR Full-head bleaching and...

No ammonia up to 7 levels of lift multi-techniques lightening powder with 19% clay for a thick texture ideal for balayage. Create on trend natural results, with no demarcation Recruit the damage conscious client with our no ammonia formula Build...

High performing, dust-free blue bleaching powder that counteracts underlying orange tones, avoiding brassiness. Lifts up to 7 levels. Suitable for all lightening techniques. Enriched with active lifting elements that work in synergy with AC Oil Complex...

Ultra-compact clay bleaching powder. Thick, creamy, flexible texture that is easy to work with. Lifts up to 7 levels. Adheres perfectly to hair for accurate lightening. No transfer to unwanted areas. No need to use foil. PRODUCT IDEAL...

Proclere Freeze Ice Lites Hair Colour Remover. This innovative 3 part Hair Colour Remover by Proclere expertly removes artificial colour, leaving hair natural and ready for re-colouring. Proclere's unique Colour Reducing...

Proclere Freeze Ice Lites Gel Kit This oil-infused gel lightener from Proclere protects the hair as it lightens, keeping your client's blonde hair in excellent condition. Proclere Freeze Ice Lites Gel contains a silverising toner,...

Freeze Ice Lites Bleach Sachets deliver glacial blonde tones for hair that desires a high lift boost. The silvering compounds within the Freeze Ice Lites Bleach Sachets keep blondes platinum-cool and combat any yellowy tones. The highlighting...

L'Oréal Blond Studio Multi-Techniques Powder Sachet The expert Blond Studio Multi-Techniques Lightening Powder is now available in a try-me 50g sachet. The high-performance formula has a thick, creamy texture which adheres strongly to the...

Achieve the highest lift in the shortest time with Elgon Super 9 Bleach - part of the specialised I|BLONDE lightening collection. Great for saving valuable time in the salon, I-Blonde Super 9 provides faster lifting...

Kadus True Blondes Lightening Powder Kadus premium quality True Blondes Lightening Powder delivers exceptional blonde results. Formulated with innovative HydroProtect Technology, this expert blonding powder helps to lock in moisture while providing...