New and improved Oxycur Platin! Powerful lifting performance with up to 9+ levels of lift. With Integrated BondPro+ technology to respect the hair structure. Anti-yellow system for the clearest and most even results. Up to 21% faster processing...

Go blonder than ever before with Blond Studio 9! Delivers up to 9 levels of lift and optimal neutralization, helping you to achieve up to 9 levels quicker with lower volume developers Enriched with Olicare Complex™ to improve the cosmeticity of...

A dust-free powder which bleaches intensively, obtaining the most extreme blonde tones, with a lightenng of up to 9 levels of lift. Lavender perfume. All kind of techniques. The PLATIBLANC ADVANCED product range incorporates Pomegranate Oil...

Dust-free, ammonia-free bleaching powder which achieves silky Blonde tones with a lightening of up to 7 levels of lift. Fragrance free.

Dust-free, ammonia-free bleaching powder which achieves silky Blonde tones with a lightening of up to 7 levels of lift. Fragrance free.

A dust-free powder which bleaches intensively, obtaining the most extreme blonde tones, with a lightenng of up to 9 levels of lift. Lavender perfume. All kind of techniques. The PLATIBLANC ADVANCED product range incorporates Pomegranate Oil...

A dust-free powder which bleaches intensively, obtaining the most extreme blonde tones, with a lightenng of up to 9 levels of lift. Lavender perfume. All kind of techniques. The PLATIBLANC ADVANCED product range incorporates Pomegranate Oil...

Dust-free, ammonia-free bleaching powder which achieves silky Blonde tones with a lightening of up to 7 levels of lift. Fragrance free.

Dust free dusting powder enriched with Plex (Polyamino Sugar Condensate), lightens up to 10 tones with a high protective power. BENEFITS AND ADVANTAGES Lightening up to 10 tones Formula with Plex (Polyamino sugar condensate) Silver color for a...

Lightening cream ideal for full-head bleaching and re-growth touch-up. Enriched with beeswax for added moisture and protection. Lifts up to 6 levels. Ideal also for all other lightening services. PRODUCT IDEAL FOR Full-head bleaching and...

No ammonia up to 7 levels of lift multi-techniques lightening powder with 19% clay for a thick texture ideal for balayage. Create on trend natural results, with no demarcation Recruit the damage conscious client with our no ammonia formula Build...

OSMO IKON Blonde Elevation Premium Violet Lightening Powder. The exceptional OSMO IKON Blonde Elevation Lightening Powder delivers 9+ levels of lift for super clean, bright results. Created with Bond Builder to protect and hydrate the hair during the...

Proclere Freeze Ice Lites Hair Colour Remover. This innovative 3 part Hair Colour Remover by Proclere expertly removes artificial colour, leaving hair natural and ready for re-colouring. Proclere's unique Colour Reducing...

Proclere Freeze Ice Lites Powder Bleach. This Proclere Powder Bleach is an expert dust-free hair lightener. With an in-built silverising toner, this Powder Bleach neutralises brassy and yellow tones in light blonde hair for a perfect icy blonde look...

Proclere Freeze Ice Lites Gel Kit This oil-infused gel lightener from Proclere protects the hair as it lightens, keeping your client's blonde hair in excellent condition. Proclere Freeze Ice Lites Gel contains a silverising toner,...

Freeze Ice Lites Bleach Sachets deliver glacial blonde tones for hair that desires a high lift boost. The silvering compounds within the Freeze Ice Lites Bleach Sachets keep blondes platinum-cool and combat any yellowy tones. The highlighting...

L'Oréal Blond Studio Multi-Techniques Powder Sachet The expert Blond Studio Multi-Techniques Lightening Powder is now available in a try-me 50g sachet. The high-performance formula has a thick, creamy texture which adheres strongly to the...

Achieve the highest lift in the shortest time with Elgon Super 9 Bleach - part of the specialised I|BLONDE lightening collection. Great for saving valuable time in the salon, I-Blonde Super 9 provides faster lifting...

White dust free bleaching powder for all lightening professional techniques. The balanced mixture of ingredients allows to obtain a dust-free, easy to use powder. The mixture of the powder with Nouvelle oxidising emulsion (1:2) creates a soft and...

An incredible blonde and healthy hair: it is possible today with ESLABONDEXX™ BLEACH, the bleaching powder with the strengthened ESLABONDEXX™ formula for extraordinary results and maximum protection. Suited for all bleaching techniques, it...