PRODUCT TYPE: Lightener – Magma COLOR: Neutral, to soften the level shade chosen. RECOMMENDATIONS: for dark hair or already coloured hair and for very intense end-results. ACTION: lift and tone in one single step up to 6 level shades even very...

The new service for a matte color finish!  Wella Color touch Instamatic makes it possible to change hair color like fashion. 6 new shades create a matte finish of color that gradually washes out - trendy and perfect for a quick color change...

The new service for a matte color finish!  Wella Color touch Instamatic makes it possible to change hair color like fashion. 6 new shades create a matte finish of color that gradually washes out - trendy and perfect for a quick color change. You...

The new service for a matte color finish!  Wella Color touch Instamatic makes it possible to change hair color like fashion. 6 new shades create a matte finish of color that gradually washes out - trendy and perfect for a quick color change...

    WHITE LIGHTENING POWDER - Lighten without foils, bleeding or swelling for a natural, sunkissed look Use Blondor Freelights by Wella Professionals for natural, sun-kissed highlights including Ombre and Balayage hair. No foils, bleeding...

developer for precision and ease of application with less swelling. To be used exclusively with Freelights White lightening powder. Contains hydrogen peroxide and flexible acrylic polymers. Available in: vol. 20 - 6% (for gentle lift), vol. 30 - 9%...

developer for precision and ease of application with less swelling. To be used exclusively with Freelights White lightening powder. Contains hydrogen peroxide and flexible acrylic polymers. Available in: vol. 20 - 6% (for gentle lift), vol. 30 - 9%...

developer for precision and ease of application with less swelling. To be used exclusively with Freelights White lightening powder. Contains hydrogen peroxide and flexible acrylic polymers. Available in: vol. 20 - 6% (for gentle lift), vol. 30 - 9%...

Illumina Color lets you see colour in a new light and is the first sheer colour that's luminous in every kind of light. Provides up to 100% grey/white coverage with a sheer result. Easy to get started - same 1:1 mixing ratio and Welloxon Perfect...

Illumina Color lets you see colour in a new light and is the first sheer colour that's luminous in every kind of light. Provides up to 100% grey/white coverage with a sheer result. Easy to get started - same 1:1 mixing ratio and Welloxon Perfect...

Illumina Color lets you see colour in a new light and is the first sheer colour that's luminous in every kind of light. Provides up to 100% grey/white coverage with a sheer result. Easy to get started - same 1:1 mixing ratio and Welloxon Perfect...

Illumina Color lets you see colour in a new light and is the first sheer colour that's luminous in every kind of light. Provides up to 100% grey/white coverage with a sheer result. Easy to get started - same 1:1 mixing ratio and Welloxon Perfect...

Illumina Color lets you see colour in a new light and is the first sheer colour that's luminous in every kind of light. Provides up to 100% grey/white coverage with a sheer result. Easy to get started - same 1:1 mixing ratio and Welloxon Perfect...

Illumina Color lets you see colour in a new light and is the first sheer colour that's luminous in every kind of light. Provides up to 100% grey/white coverage with a sheer result. Easy to get started - same 1:1 mixing ratio and Welloxon Perfect...

Illumina Color lets you see colour in a new light and is the first sheer colour that's luminous in every kind of light. Provides up to 100% grey/white coverage with a sheer result. Easy to get started - same 1:1 mixing ratio and Welloxon Perfect...

Illumina Color lets you see colour in a new light and is the first sheer colour that's luminous in every kind of light. Provides up to 100% grey/white coverage with a sheer result. Easy to get started - same 1:1 mixing ratio and Welloxon Perfect...

Wella Color Touch Demi-Permanent Dyes. Give your clients the best demi-permanent results with the professional favourite, Wella Color Touch collection. Boasting a huge selection of gorgeous blondes, brunettes and reds, Wella Color Touch is ideal for...

From fiery to foxy with extra shine Whether you're going for flame-haired defiance or the smooth refinement of burnished copper, the 19 shades of semi-permanent hair colour in Wella's Color Touch range have the colour you need. Each shade...

Wella Color Touch Demi-Permanent Dyes. Give your clients the best demi-permanent results with the professional favourite, Wella Color Touch collection. Boasting a huge selection of gorgeous blondes, brunettes and reds, Wella Color Touch is ideal for...

Illumina Color lets you see colour in a new light and is the first sheer colour that's luminous in every kind of light. Provides up to 100% grey/white coverage with a sheer result. Easy to get started - same 1:1 mixing ratio and Welloxon Perfect...