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- Welcome to a pastel lover's dream. Candy Floss is a fun-loving pink pastel hair dye that was recently rocked by both Anne-Marie and Madonna! This pale bubblegum pink shade has been created using our conditioning formula which is gentle on your hair and can be used straight from the bottle. To achieve optimal results, we suggest that you lighten your hair to a level 9 or 10 (blonde) before application.