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- This is our best-selling orange hair dye and it comes from our original 1977 lineup. This shade works well directly from the bottle to create bright orange hair, or if you're feeling creative, mix it with other colors to create your own look. Orange works well with our red and yellow products if you're looking to create a knockout copper shade. For the best results, we recommend lightening your hair to level 9 or 10 (blonde) before use. It is also suitable for level 8 (light brown) hair, however, results will only be tonal.