This semi-permanent deep red hair dye is named after a ruby gemstone due to its smoldering, rich dark color. Ruby Rouge is a dramatic shade that is well suited for an all-red look, or also as a highlighter if you're just looking for a pop of color! To achieve the best results, we recommend lightening your hair to level 9 or 10 (blonde) before use. It is also suitable for level 8 (light brown) hair, however, results will only be tonal. Go deep red for a vampy look!
Get minty fresh with this semi-permanent pastel green hair dye. It features a slight blue undertone to create a distinctive and fresh look. To achieve optimal results, we recommend lightening...
Lilac is a lovely light purple hair dye that is perfect for all pastel-lovers! We have combined a calm blue with a fierce red to create this iconic shade. To achieve the best results, ensure your...
Introducing our best-selling pink hair dye! Pinkissimo is a semi-permanent hot pink hair dye which has been formulated to create perfect pink hair. Marilyn Monroe said, "Some like it hot", and she...
This rich red hair dye is a deep and decadent wine-inspired hue, which has undertones of purple. To achieve truly outrageous results, we recommend that you're hair is at level 9 or 10 (blonde) before...
This Burgundy hair dye is a rich purple shade which will shimmer at the slightest hint of light. To achieve vivid dark purple hair, we recommend lightening your hair to level 9 or 10 (blonde)...
It has got to be platinum, darling! This platinum conditioning toner will neutralise any unwanted brassy or yellow tones in your hair, leaving behind a subtle hint of color. To achieve the best...
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