Sidebar
- Ammonia Free
- Covering: Coverage of up to 50% of white hair
- Durability: 6 weeks
- Lightening: Tailored intensity. Shiny and visible reflects even on darker hair
- Service Time: 20 min : depending on the service provided by your professional hairdresser total service time may vary.
DIA RICHESSE HI-VISIBILITY is the brand’s low commitment tone-on-tone hair colour, designed to give ultra-visible shiny colour results even on dark hair. Enriched with direct colourants, this ammonia free formula delivers exceptional results to add to or enhance natural colour and comes in five new shades that suit a variety of bases. This fast impact, highly visible colour will satisfy the selfie lovers with a need for their hair colour to pop in every light.
DIA RICHESSE HI-VISIBILITY has a swift development time in salon of up to 20 minutes that will reach out to the those busy consumers looking for maximum impact colour with minimum commitment.