Reworkable Matte Clay. Hold level 1/4. It replaces Wella Styling Dry Texture touch. Rework your style throughout the day with this matte defining clay. Formulated with minerals and beeswax for hold and flexibility.

Reworkable Matte Clay. Hold level 1/4. It replaces Wella Styling Dry Texture touch. Rework your style throughout the day with this matte defining clay. Formulated with minerals and beeswax for hold and flexibility.

Curl Enhancing Mousse. Hold level 2/4.  It replaces Styling Wet Boost bounds and Curl craft. Boost your curls with added shine, definition and frizz reduction. Formulated to help protect your hair against dehydration whilst blow drying.

Bid frizz farewell and welcome super-smoothness to your hair with EIMI Flow Form balm. Frizz-free, smooth looks and with hydration help for heated tools.

Light Setting Lotion Spray. Hold level 2/4. Set voluminous structure with perfect shine. Formulated to provide the right balance of care and heat protection whilst blow drying.

Extra Firm Styling Mousse. Hold level 4/4. It replaces Wella Styling Wet Shape control. Create any style with your blow dryer with this extra firm styling mousse. Formulated to help protect your hair against dehydration whilst blow drying.  

Strong Hold Volumising Mousse. Hold level 3/4. It replaces Wella Styling Wet Extra Volume Styling mousse. Blow dry head-turning volume and perfect body with strong hold.  Formulated to help protect your hair against dehydration whilst blow...

Strong Hold Volumising Mousse. Hold level 3/4. It replaces Wella Styling Wet Extra Volume Styling mousse. Blow dry head-turning volume and perfect body with strong hold.  Formulated to help protect your hair against dehydration whilst blow...

Light Hold Volumising Mousse. Hold level 2/4. Create an aura of touchable volume for a soft, refined hold. Formulated to help protect your hair against dehydration whilst blow drying.

Light Hold Volumising Mousse. Hold level 2/4. Create an aura of touchable volume for a soft, refined hold. Formulated to help protect your hair against dehydration whilst blow drying.

Shine Mist. Hold level 1/4. Finish your glamorous style with dazzling shine thanks to this luminous shine spray. Formulated to help protect hair from the effects of humidity and UV.

Non-aerosol Working Spray. Hold level 2/4. It replaces Wella Styling Flexible Finish. New fresh and delicate fragrance. Spray and play: craft, move and manipulate then get optimum light fix on flexible styles. Formulated to help protect against UV and...

Extra Strong Finishing Spray. Hold level 4/4. It replaces Wella Finish Super set. New fresh and delicate fragrance. Take full control of any finished look with this extra strong finishing spray. Formulated to help protect your hair from the effects of...

Extra Strong Finishing Spray. Hold level 4/4. It replaces Wella Finish Super set. New fresh and delicate fragrance. Take full control of any finished look with this extra strong finishing spray. Formulated to help protect your hair from the effects of...

Wella EIMI Dynamic fix Hairspray 500ml 45 Seconds Crafting Spray. Hold level 2/4. It replaces Wella Finish Dynamic fix. New fresh and delicate fragrance. Spray, play and perfect your style in 45 seconds with this flexible crafting spray...

Wella EIMI Dynamic fix Hairspray 300ml 45 Seconds Crafting Spray. Hold level 2/4. It replaces Wella Finish Dynamic fix. New fresh and delicate fragrance. Spray, play and perfect your style in 45 seconds with this flexible crafting spray...

99 Sculpting Gel Extra is the strong hold wet look gel with elastic setting that can, through its action, - Sculpt any hairstyle Leaves no residue on the hair or the roots. Product Ideal For: For those who want to nourish their hair, styling it. For...

Lenitive Cream is the cream for sensitive scalps that can, through its action: - Perform an emollient and calming action. - Relieve irritation of the skin caused by technical services. - Protect from the action of the chemical agents used in the...

55 Craft Mud is a medium hold opaque wax with a dry look that can, through its action, - Mould the hair - Protects without weighing the hair down or leaving residue Product Ideal For: – For those who want to nourish their hair, styling it –...

40 Elastic Paste is the elastic wax with the fibrous texture and wet-look gloss finish that can, through its action, - Shapes the hair - Protects the hair giving it soft, long lasting medium hold and excellent elasticity Dries easily with no residue...