Smoothening Styling Primer. Hold level 1/4. It replaces Wella Styling Wet Velvet amplifier. Get prepped: this velvety soft primer is the perfect base for any style, improving hair manageability and styling control for smooth, responsive styling.

Extra Firm Styling Mousse. Hold level 4/4. It replaces Wella Styling Wet Shape control. Create any style with your blow dryer with this extra firm styling mousse. Formulated to help protect your hair against dehydration whilst blow drying.  

Extra Firm Styling Mousse. Hold level 4/4. It replaces Wella Styling Wet Shape control. Create any style with your blow dryer with this extra firm styling mousse. Formulated to help protect your hair against dehydration whilst blow drying.  

Strong Hold Volumising Mousse. Hold level 3/4. It replaces Wella Styling Wet Extra Volume Styling mousse. Blow dry head-turning volume and perfect body with strong hold.  Formulated to help protect your hair against dehydration whilst blow...

Strong Hold Volumising Mousse. Hold level 3/4. It replaces Wella Styling Wet Extra Volume Styling mousse. Blow dry head-turning volume and perfect body with strong hold.  Formulated to help protect your hair against dehydration whilst blow...

Light Hold Volumising Mousse. Hold level 2/4. Create an aura of touchable volume for a soft, refined hold. Formulated to help protect your hair against dehydration whilst blow drying.

Light Hold Volumising Mousse. Hold level 2/4. Create an aura of touchable volume for a soft, refined hold. Formulated to help protect your hair against dehydration whilst blow drying.

Shine Mist. Hold level 1/4. Finish your glamorous style with dazzling shine thanks to this luminous shine spray. Formulated to help protect hair from the effects of humidity and UV.

Non-aerosol Working Spray. Hold level 2/4. It replaces Wella Styling Flexible Finish. New fresh and delicate fragrance. Spray and play: craft, move and manipulate then get optimum light fix on flexible styles. Formulated to help protect against UV and...

Extra Strong Finishing Spray. Hold level 4/4. It replaces Wella Finish Super set. New fresh and delicate fragrance. Take full control of any finished look with this extra strong finishing spray. Formulated to help protect your hair from the effects of...

Extra Strong Finishing Spray. Hold level 4/4. It replaces Wella Finish Super set. New fresh and delicate fragrance. Take full control of any finished look with this extra strong finishing spray. Formulated to help protect your hair from the effects of...

Wella EIMI Dynamic fix Hairspray 500ml 45 Seconds Crafting Spray. Hold level 2/4. It replaces Wella Finish Dynamic fix. New fresh and delicate fragrance. Spray, play and perfect your style in 45 seconds with this flexible crafting spray...

Wella EIMI Dynamic fix Hairspray 300ml 45 Seconds Crafting Spray. Hold level 2/4. It replaces Wella Finish Dynamic fix. New fresh and delicate fragrance. Spray, play and perfect your style in 45 seconds with this flexible crafting spray...

PRODUCT TYPE: Lightener – Magma COLOR: Intense Red RECOMMENDATIONS: for dark hair or already coloured hair and for very intense end-results. ACTION: lift and tone in one single step up to 6 level shades even very dark coloured hair (for ex...

PRODUCT TYPE: Lightener – Magma COLOR: Pearl Cendre Dark RECOMMENDATIONS: for dark hair or already coloured hair and for very intense end-results. ACTION: lift and tone in one single step up to 6 level shades even very dark coloured hair (for ex...

PRODUCT TYPE: Lightener – Magma COLOR: Pearl Cendre Light RECOMMENDATIONS: for dark hair or already coloured hair and for very intense end-results. ACTION: lift and tone in one single step up to 6 level shades even very dark coloured hair (for...

PRODUCT TYPE: Lightener– Magma COLOR: Gold Cendre Dark RECOMMENDATIONS: for dark hair or already coloured hair and for very intense end-results. ACTION: lift and tone in one single step up to 6 level shades even very dark coloured hair (for ex...

PRODUCT TYPE: Lightener – Magma COLOR: Gold Cendre Light RECOMMENDATIONS: for dark hair or already coloured hair and for very intense end-results. ACTION: lift and tone in one single step up to 6 level shades even very dark coloured hair (for ex...

PRODUCT TYPE: Lightener – Magma COLOR: Cool Ash RECOMMENDATIONS: for dark hair or already coloured hair and for very intense end-results. ACTION: lift and tone in one single step up to 6 level shades even very dark coloured hair (for ex. black...

PRODUCT TYPE: Lightener – Magma COLOR: Natural Brown Intense RECOMMENDATIONS: for dark hair or already coloured hair and for very intense end-results. ACTION: lift and tone in one single step up to 6 level shades even very dark coloured hair...