Our semi-permanent pillar box red hair dye will be sure to re-light your fire! This iconic shade has stood the test of time as it was a part of our original collection from 1977. Fire is a vivid and bold shade that is reserved for the brave. To...

Lilac is a lovely light purple hair dye that is perfect for all pastel-lovers! We have combined a calm blue with a fierce red to create this iconic shade. To achieve the best results, ensure your hair is at level 9 or 10 (blonde) before application...

Lavender is a light purple hair dye and it is a pastel-lovers dream! This cool-toned shade made from a blue base works well straight from the bottle as a single color, or a primary mixer to make your own shade. For optimal results, we recommend...

Visit Emerald City with this vibrant green semi-permanent hair dye. Use this shade straight from the bottle for an all-green look, or mix it up with another product to create your own Crazy Color! For the best results, we recommend lightening your...

This rich red hair dye is a deep and decadent wine-inspired hue, which has undertones of purple. To achieve truly outrageous results, we recommend that you're hair is at level 9 or 10 (blonde) before application. Bordeaux is also suitable for level 8...

Aubergine is a bright blood red hair dye with glossy purple undertones. This semi-permanent shade is a popular shadow root color for a red balayage. To get vibrant blood-red hair, we recommend lightening to level 9 or 10 (blonde) before use. It is...

Canary Yellow is a semi-permanent warm sunflower yellow shade which is a great mixer. Due to it being a primary color, it works well when combined with other shades such as blue or green. However, if you're just looking for simple bright yellow...

This semi-permanent deep green hair dye was inspired by the palette of the forest. To get the best results out of this forest green color with yellow undertones, we suggest lightening your hair to level 9 or 10 (blonde) before use. If you're only...

This dark blue hair dye will have everybody shaking their tail feathers! This luxuriously pigmented shade has a slight green undertone and is always a customer favorite. To get beautiful dark blue hair, we suggest lightening to level 9 or 10 (blonde)...

Capri Blue is a semi-permanent bright blue hair dye that is inspired by the coastal summer sky. This vivid shade has been created using our conditioning formula which is super gentle on your hair. To achieve stunning electric blue hair, we recommend...

Violette is a semi-permanent deep purple hair dye which has subtle undertones of blue. To get rich violet hair, we recommend lightening to level 9 or 10 (blonde) before application.

Introducing our best-selling pink hair dye! Pinkissimo is a semi-permanent hot pink hair dye which has been formulated to create perfect pink hair. Marilyn Monroe said, "Some like it hot", and she was not wrong. For the best results, we...

This semi-permanent deep pink hair dye is inspired by the Cyclamen flower due to its intense rich color. What’s special about Cyclamen is that it works over blonde to light brunette hair tones, and still comes through with a pop of vibrant color!...

This deep red hair dye is inspired by the powdered mineral called 'cinnabar' which exhibits a vibrant and rich scarlet color. Vermillion Red is one of our most iconic shades and will leave you with captivating and vivid hair. For the best...

This is an intense black / dark blue hair dye and it is a multipurpose wonder. If you want to add some extra depth to a lighter color, Black is the perfect solution. It also works great for simple raven black hair. This product is suitable for all...

Give your hair a metallic finish with this semi-permanent silver hair dye! This product also works as a silver conditioning toner which will neutralise any unwanted yellow or brassy tones in your hair, while leaving behind a subtle hit of color. We...

Dia Light is specifically formulated for maximum shine and condition on coloured hair. Ideal for adding shine to hair that s previously been coloured, weakened or sensitised. This acidic tone-on-tone colour creates glossy luminous looking...

Dia Light is specifically formulated for maximum shine and condition on coloured hair. Ideal for adding shine to hair that s previously been coloured, weakened or sensitised. This acidic tone-on-tone colour creates glossy luminous looking...

L'Oréal Diarichesse is L'Oréal's next generation demi-permanent hair colour. It’s advanced alkaline technology offer rich, deep reflects and incredible softness, ideal for natural or colour-treated hair. The ammonia...

Dia Light is specifically formulated for maximum shine and condition on coloured hair. Ideal for adding shine to hair that s previously been coloured, weakened or sensitised. This acidic tone-on-tone colour creates glossy luminous looking...